Ecopyrene online store launching campaign
Ecopyrene is a family project that, generation after generation, has been dedicated to the calf grazing in Cerdanya to produce high quality organic meat.
Years ago they started direct distribution and Vanderpla designed the packaging of their products. In 2021 they opened an online sales channel to reach a wider audience.
To promote this new sales channel vanderpla has designed a campaign on Instagram focused on online sales and, at the same time, to make the brand visible.
Paula Massagué, copywriting & XXSS management
Miret Films, audiovisual production
Eduard Morató, photography
Online campaign design
Copywriting and social networks management
A moment of mindfulness for your senses. almost an ASMR exercise to enjoy the taste, texture and aroma of a good Ecopyrene steak…